Independent guide · Updated 1970

Best Live Chat Software (1970)

We evaluated 10 of the top live chat and customer messaging platforms and ranked them by Biz Match Match fit score — a 0–100 measure of chat quality, automation, integrations, reporting, and total cost. No sponsored placements.

At-a-glance ranking

#ToolCategoryFit scoreStarts at
1IntercomCustomer messaging platform92From $29/seat/mo (Starter) · higher tiers scale with usage
2ZendeskEnterprise help desk + chat90From $19/agent/mo (Suite)
3DriftConversational marketing + sales88From $2,500/yr (Premium) · enterprise pricing
4LiveChatDedicated live chat87From $20/agent/mo billed annually
5TidioSMB chat + chatbot86Free · From $29/mo (Starter)
6FreshchatHelp desk + chat85Free · Growth from $15/agent/mo
7HubSpotCRM + live chat84Free · Marketing/Service Hub from $15/mo/seat
8OlarkSimple live chat82From $29/agent/mo
9CrispChat + shared inbox81Free · Pro from $25/mo (per website)
10Tawk.toFree live chat80Free · paid add-ons for branding, video, AI

Detailed reviews

Intercom

Customer messaging platform

Fit score 92

Best for: SaaS and product companies that want chat, bots, help center, and product tours in one platform

Why it stands out: The complete customer messaging platform — AI inbox, proactive chat, and a unified help center for product-led teams

Pros

  • AI-driven inbox and automation builder
  • Tours, checklists, and product engagement tools
  • Deep integrations with Salesforce, HubSpot, Slack
  • Strong self-service help center

Cons

  • Premium pricing that scales quickly
  • Steep learning curve for small teams
  • Some features require separate add-ons

Pricing starts at From $29/seat/mo (Starter) · higher tiers scale with usage.

Zendesk

Enterprise help desk + chat

Fit score 90

Best for: Enterprises that need chat inside an industry-leading ticketing and support suite

Why it stands out: Enterprise live chat with full ticketing power — AI agents, omnichannel routing, and massive integration ecosystem

Pros

  • Industry-leading ticketing + chat together
  • Advanced AI agents and automation
  • Omnichannel support (email, chat, voice, social)
  • Proven at large scale

Cons

  • Expensive and complex for small teams
  • Longer implementation timeline
  • Overkill if you only need simple chat

Pricing starts at From $19/agent/mo (Suite).

Drift

Conversational marketing + sales

Fit score 88

Best for: B2B sales teams that want to qualify leads and book meetings from website chat

Why it stands out: The sales-focused chatbot — lead qualification, meeting booking, and account-based routing built for revenue teams

Pros

  • Strong chatbot playbook builder
  • Native meeting booking and calendar sync
  • Account-based routing and visitor intelligence
  • Good Salesforce and Marketo integrations

Cons

  • Less suited to customer support use cases
  • Higher price point for advanced features
  • AI capabilities lag behind newer entrants

Pricing starts at From $2,500/yr (Premium) · enterprise pricing.

LiveChat

Dedicated live chat

Fit score 87

Best for: SMBs and ecommerce teams that want a reliable, easy-to-use chat widget with built-in ticketing

Why it stands out: The original live chat specialist — fast widget, built-in ticketing, and straightforward team plans

Pros

  • Clean, fast chat widget
  • Built-in ticketing (ChatBot integration)
  • Simple per-agent pricing
  • Good ecommerce and Shopify integration

Cons

  • Advanced automation requires separate products
  • AI features are newer and less mature
  • Less comprehensive than Intercom/Zendesk

Pricing starts at From $20/agent/mo billed annually.

Tidio

SMB chat + chatbot

Fit score 86

Best for: Small ecommerce and service businesses that want chat, chatbots, and email in one affordable tool

Why it stands out: The SMB-friendly chat suite — AI chatbot, email marketing, and Shopify/WooCommerce integration at a budget price

Pros

  • Affordable and generous free tier
  • Easy no-code chatbot builder
  • Strong Shopify, WooCommerce, and Wix support
  • Includes email marketing features

Cons

  • Limited enterprise support features
  • Fewer integrations than Intercom/Zendesk
  • AI is narrower than top-tier platforms

Pricing starts at Free · From $29/mo (Starter).

Freshchat

Help desk + chat

Fit score 85

Best for: SMBs and mid-market teams already using the Freshworks suite

Why it stands out: Good-value chat inside the Freshworks ecosystem — bots, canned responses, and omnichannel inbox at a fair price

Pros

  • Affordable entry pricing
  • Works seamlessly with Freshdesk/Freshservice
  • Freemium plan available
  • Omnichannel inbox on higher tiers

Cons

  • Less polished than Intercom or Zendesk
  • Advanced AI only on higher tiers
  • Smaller third-party app ecosystem

Pricing starts at Free · Growth from $15/agent/mo.

HubSpot

CRM + live chat

Fit score 84

Best for: Teams already in HubSpot that want free chat connected to CRM contacts and deals

Why it stands out: Free CRM-powered chat — live chat, chatbots, and meeting booking tied directly to your HubSpot contact records

Pros

  • Free live chat and chatbot for CRM users
  • Deep contact, deal, and pipeline integration
  • Easy meeting booking through HubSpot Meetings
  • Consistent UI with the rest of HubSpot

Cons

  • Best value only if you already use HubSpot CRM
  • Advanced routing and automation require paid tiers
  • Not a dedicated chat-first platform

Pricing starts at Free · Marketing/Service Hub from $15/mo/seat.

Olark

Simple live chat

Fit score 82

Best for: Small teams that want a simple, predictable chat widget with basic reporting

Why it stands out: No-fuss live chat for small teams — clean widget, straightforward pricing, and easy setup

Pros

  • Simple, predictable pricing
  • Easy widget customization
  • Good basic analytics
  • Fast setup

Cons

  • No native chatbot or AI automation
  • Limited modern integrations
  • Smaller feature set than competitors

Pricing starts at From $29/agent/mo.

Crisp

Chat + shared inbox

Fit score 81

Best for: Startups and small teams wanting an affordable, modern chat inbox with co-browsing

Why it stands out: Modern startup chat — shared inbox, co-browsing, chatbot, and a generous free plan

Pros

  • Generous free tier with core features
  • Co-browsing and screen sharing
  • Modern, clean interface
  • Good value for startups

Cons

  • Fewer enterprise features
  • Smaller integration marketplace
  • AI capabilities are basic

Pricing starts at Free · Pro from $25/mo (per website).

Tawk.to

Free live chat

Fit score 80

Best for: Budget-conscious teams that need a free, unlimited live chat widget with basic ticketing

Why it stands out: The free live chat workhorse — unlimited agents, basic ticketing, and a simple widget for cost-conscious teams

Pros

  • Free for unlimited agents
  • Basic ticketing included
  • Mobile and desktop apps
  • Simple setup

Cons

  • No native chatbot or advanced automation
  • Limited integrations
  • UI is less polished than paid alternatives

Pricing starts at Free · paid add-ons for branding, video, AI.

How to choose

All-in-one customer messaging
Intercom for product-led SaaS, or Zendesk when you need enterprise-grade ticketing and chat together.
Sales and lead qualification
Drift for B2B account-based selling, or HubSpot if your sales team already lives in HubSpot CRM.
Budget-friendly SMB chat
Tidio for ecommerce, Crisp for modern startups, or Tawk.to for a free, unlimited option.

Frequently asked questions

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