Best Video Conferencing Software (1970)
We evaluated 9 of the most-used video meeting platforms and ranked them by Biz Match Match fit score — a 0–100 measure of reliability, external-guest UX, meeting features, and total cost. No sponsored placements.
At-a-glance ranking
| # | Tool | Category | Fit score | Starts at |
|---|---|---|---|---|
| 1 | Zoom | General video meetings + webinars | 92 | Free · Paid from $14 / host / mo |
| 2 | Google Meet | Google Workspace video | 88 | Included with Workspace ($7 / user / mo) |
| 3 | Microsoft Teams | M365 meetings + collab | 87 | Included with M365 (from $6 / user / mo) |
| 4 | Butter | Facilitated workshops + training | 85 | Free · Paid from $15 / mo |
| 5 | Whereby | Embedded / browser video | 84 | Free · Paid from $6.99 / mo |
| 6 | Webex | Enterprise + regulated industries | 82 | Free · Paid from $14.50 / user / mo |
| 7 | Zoho Meeting | SMB video + webinar | 80 | Free · Paid from $1 / host / mo |
| 8 | GoTo Meeting | Business meetings | 79 | $12 / host / mo |
| 9 | Around | Small-team video | 78 | Free · Paid from $10 / user / mo |
Detailed reviews
General video meetings + webinars
Best for: Any org that needs reliable meetings, webinars, and external client calls
Why it stands out: The category standard — best-in-class reliability and by far the easiest for external guests
Pros
- Extremely reliable
- Easy for external guests
- Strong webinar tooling
Cons
- Per-host licensing adds up
- Feature bloat
Pricing starts at Free · Paid from $14 / host / mo.
Google Workspace video
Best for: Teams already on Google Workspace
Why it stands out: Frictionless if you're on Workspace — meetings live inside Calendar and Gmail with no download
Pros
- No install required
- Deep Google integration
- Included with Workspace
Cons
- Webinar features basic
- Less powerful outside Google
Pricing starts at Included with Workspace ($7 / user / mo).
M365 meetings + collab
Best for: Enterprises standardized on Microsoft 365
Why it stands out: Meetings + chat + files in one place — the M365 default with strong enterprise governance
Pros
- Included in M365
- Strong enterprise controls
- Chat + docs + meetings unified
Cons
- UX can feel heavy
- External guest UX weaker than Zoom
Pricing starts at Included with M365 (from $6 / user / mo).
Facilitated workshops + training
Best for: Facilitators, trainers, and teams running structured workshops
Why it stands out: Built for facilitation — agendas, breakouts, and interactive tools baked in
Pros
- Agenda-driven
- Great breakouts + polls
- Recording + summaries
Cons
- Not a daily-driver meeting tool
- Smaller ecosystem
Pricing starts at Free · Paid from $15 / mo.
Embedded / browser video
Best for: Client-facing teams and products that need embeddable video with no install
Why it stands out: Browser-only, embeddable video — the go-to when guests should never have to download anything
Pros
- No download for guests
- Embeddable SDK
- Custom-branded rooms
Cons
- Fewer power features
- Not for very large meetings
Pricing starts at Free · Paid from $6.99 / mo.
Enterprise + regulated industries
Best for: Regulated enterprises (finance, healthcare, gov) needing compliance depth
Why it stands out: The compliance-heavy enterprise choice — strong security posture and hardware ecosystem
Pros
- Enterprise-grade security
- Hardware ecosystem
- Global reach
Cons
- Dated UX in places
- Complex licensing
Pricing starts at Free · Paid from $14.50 / user / mo.
SMB video + webinar
Best for: SMBs already in the Zoho suite that want a budget meeting + webinar tool
Why it stands out: The best-value pick if you're in the Zoho ecosystem — meetings and webinars in one bundle
Pros
- Very affordable
- Meeting + webinar in one
- Zoho suite integration
Cons
- Smaller ecosystem
- Fewer third-party integrations
Pricing starts at Free · Paid from $1 / host / mo.
Business meetings
Best for: SMBs wanting a straightforward, reliable meeting tool outside the M365/Google stacks
Why it stands out: The classic business meeting tool — reliable and simple, if less trendy than Zoom
Pros
- Reliable
- Simple licensing
- Includes GoTo Webinar bundle option
Cons
- Fewer modern features
- Losing share to Zoom/Teams
Pricing starts at $12 / host / mo.
Small-team video
Best for: Small remote teams that want low-friction, camera-first quick meetings
Why it stands out: Floating heads UI — designed for continuous collaboration, not scheduled meetings
Pros
- Lightweight UI
- Great for pair work
- Low CPU
Cons
- Small ecosystem
- Not for large meetings
Pricing starts at Free · Paid from $10 / user / mo.
How to choose
Frequently asked questions
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